⸻ Legal ⸻
Privacy Policy
Last updated: April 2026
This Privacy Policy explains how Jade Aces ("we", "us", "our") collects, uses, and protects information about you when you use our website and games. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Jade Aces is the data controller for personal information collected through this website. If you have any questions about this policy or your data, you can contact us via the details provided on our website.
2. Information We Collect
Because Jade Aces requires no account or sign-up, we collect very limited personal data. The categories of information we may collect are:
Pages visited, games played, time spent on each page, buttons clicked, and navigation paths. This data is collected in aggregate and is not linked to an individual identity.
Browser type and version, operating system, screen resolution, referring URL, and IP address (which may be partially anonymised). This helps us ensure the site works correctly across devices.
If you contact us by email or any contact form, we collect your name, email address, and the contents of your message so we can respond to you.
We do not collect payment information (we charge nothing), government identification, or sensitive personal data.
3. How We Use Your Information
We use the data we collect to:
- Operate and improve the website and games
- Understand how players use the site (aggregate analytics)
- Ensure the site functions correctly on your device
- Respond to enquiries you send us
- Comply with legal obligations
4. Lawful Basis for Processing
Our lawful basis for processing usage and technical data is legitimate interests — specifically our interest in operating a functional, improved website. Our lawful basis for processing contact data is contract performance (responding to your request). Where we rely on consent (e.g. optional analytics cookies), you may withdraw consent at any time via our Cookie Policy settings.
5. Cookies
We use cookies and similar technologies. For full details, please read our Cookie Policy.
6. Sharing Your Data
We do not sell your personal data. We may share data with:
- Analytics providers (e.g. a privacy-focused analytics tool) to help us understand site usage
- Hosting providers who store and serve the website on our behalf
- Legal authorities where required by law
All third-party processors are contractually bound to handle data in accordance with UK GDPR.
7. Data Retention
We retain usage and device data for no longer than 26 months. Contact data is retained for as long as needed to fulfil the enquiry, plus a reasonable record-keeping period of up to 12 months.
8. Your Rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate data
- Erasure ("right to be forgotten") in certain circumstances
- Restrict or object to processing
- Data portability (where applicable)
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any right, contact us via the details on our website. We will respond within 30 days.
9. Changes to This Policy
We may update this policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of the site after changes constitutes acceptance.